MY STORY

With a robust foundation in both growth marketing and design, I am committed to driving revenue and developing comprehensive marketing strategies that yield measurable business outcomes. My career began at the DuMont Project, where I worked on global CPG brands such as AARP and Lucky Jeans, refining a keen design sensibility that complements my strategic acumen. This experience was a seamless transition into in-house marketing roles, where I leverage both my execution expertise and design-driven insights within a dedicated focus for a single organization. I have had the privilege of leading integrated marketing campaigns for rapidly scaling B2B companies and renowned direct-to-consumer brands, including a pivotal role in driving Cart.com’s revenue growth from $1.8M to over $200M in less than two years.

I’m passionate about revenue optimization, digital strategy, and creative execution, and was honored to receive Forrester’s 2023 Marketing Integration Award. As the Director of Marketing Campaigns at Silo, I oversee comprehensive strategies that involve product marketing, content creation, and sales enablement, working closely with cross-functional teams to guide prospects through the buying journey.

My previous roles at Cart.com and DuMont Project have honed my expertise in brand development, performance marketing, and multi-channel campaign management.

When I’m not diving into growth strategies or driving brand success, I’m deeply committed to giving back to my community in Los Angeles, CA. I volunteer with Lasagna Love, a global nonprofit and grassroots movement delivering homemade meals to those in need. I’m also involved with the Junior League of Los Angeles, where I help advance women's leadership for impactful community change. As a member of JLLA’s Happy Trails committee, I collaborate with a nonprofit dedicated to providing summer camps and year-round outdoor adventures for foster youth in Southern California.

Growing up in Santa Barbara, CA, I’ve always had a deep connection and appreciation for the outdoors. Whether it’s simply sitting in my backyard or spending time in or around the ocean, I thrive when I'm connected to nature. You’ll often find me enjoying time with my friends and family, picnicking somewhere pretty, or spoiling with my pup, Sawyer, who’s always by my side for the next adventure.

CONTACT

oliviacaesar@gmail.com