Core services

  • Persona development

    Craft detailed, data-driven buyer personas to sharpen your marketing focus. I’ll uncover your ideal customers' demographics, behaviors, and pain points, enabling targeted campaigns that resonate and convert. My persona development process combines market research, customer interviews, and analytics to create actionable profiles that guide your entire marketing strategy.

  • Growth strategy

    Drive revenue and amplify your market presence with my comprehensive growth strategy and demand generation services. I'll develop and execute integrated marketing frameworks that target, engage, and nurture prospects across multiple channels, from top-of-funnel awareness to bottom-of-funnel conversion.

  • Digital marketing

    Elevate your online presence and drive measurable results with my comprehensive digital marketing services. I specialize in creating and executing data-driven strategies that inform, engage, and convert your target audience across multiple digital channels.

  • Brand marketing

    Enhance your brand's impact through strategic identity crafting and compelling creative execution. I specialize in developing comprehensive brand strategies that align with business goals, creating engaging content across platforms, and managing impactful marketing campaigns. By combining creative innovation with data-driven analysis, I optimize brand performance and foster meaningful audience connections.

  • Customer marketing

    Harness the full potential of your existing customer base. My customer marketing strategies focus on maximizing lifetime value and driving cross-sell opportunities. I craft targeted campaigns that boost retention, encourage product adoption, and identify upsell potential. By leveraging data-driven insights and personalized communications, I help you transform satisfied customers into loyal brand advocates, ultimately driving sustainable growth for your business.

  • Consulting

    Every business encounters challenges from time to time. I create marketing and communication plans and/or strategies that overcome these challenges and set a strong foundation for years to come. (Ideal for SME business owners needing strategic marketing advice)

  • Coaching

    Don't have a marketing manager? I stand in the gap by mentoring in-house team members in social media and digital marketing best practices. (Ideal for SMEs with interns, new grads, and admin assistants outworking basic marketing tasks.)