P&G: Crest Whitening Emulsions

TEETH WHITENING AND ORAL CARE SOLUTIONS

Crest is an American brand of toothpaste and other oral hygiene products manufactured by the multinational American company Procter & Gamble (P&G) and sold worldwide. Crest is a leading oral care brand known for its innovative teeth whitening products and comprehensive dental health solutions. In 2020, Crest introduced its groundbreaking Crest Whitening Emulsions, a new line of teeth-whitening products that leverage first-of-its-kind technology to offer a better, faster, and easier whitening experience. This product launch marked a strategic shift for Crest, aiming to reposition teeth whitening as an integral part of daily beauty routines rather than just an occasional treatment.