CART.COM
UNIFIED COMMERCE AND LOGISTICS SOLUTIONS
Cart.com is a commerce and logistics company that provides software, services, and infrastructure to help companies run their fulfillment operations. Cart.com aims to help companies sell and fulfill everywhere, from product discovery to order delivery. The company’s enterprise-grade software and logistics infrastructure, including its own fulfillment and distribution centers network, are used by some of the world’s most beloved brands and most complex companies.
Cart.com - demand gen
Pipeline generation
Challenges
Balancing resources across multiple initiatives
Measuring and demonstrating ROI for various marketing activities
Aligning marketing efforts with sales
Coordinating cross-functional teams to execute on the various planned initiatives
Objectives
Acquire $8.1M in marketing-sourced pipeline
Boost conversion rates from marketing-qualified leads (MQLs) to improve efficiency of demand generation funnel
Increase lead generation from targeted ICP segments
Improve win-rate by 15%
Cart.com - demand gen
Fueling e-commerce brand growth with products and services that can help you outsmart, outperform, and outpace the competition.
Cart.com - demand gen
Ideal customer profiles
Cart.com - demand gen
Campaign calendar preview
Campaign assets
Cart.com - demand gen
Cart.com – demand gen
Results
Lead volume surpassed forecasts by 40%
Average deal size from marketing-sourced prospects increased by 20%
LinkedIn ads delivered 3x higher ROI compared to other platforms
Overall funnel conversion rate was 2.5% below target
Video content had high engagement, but lower direct conversion compared to written content
Cost per opportunity decreased by 10%