CART.COM
UNIFIED COMMERCE AND LOGISTICS SOLUTIONS
Cart.com is a commerce and logistics company that provides software, services, and infrastructure to help companies run their fulfillment operations. Cart.com aims to help companies sell and fulfill everywhere, from product discovery to order delivery. The company’s enterprise-grade software and logistics infrastructure, including its own fulfillment and distribution centers network, are used by some of the world’s most beloved brands and most complex companies.
Cart.com - brand campaign
Brand connection campaign
Challenges
Maintaining a consistent tone and message across diverse platforms (billboards, direct mail gifting, digital, events)
Creating personalized content by account that feels authentic and valuable
Measuring impact of offline elements (billboards, gifting, events) on brand awareness
Balancing creativity with professionalism in a B2B context
Preventing the campaign from being perceived as invasive or inappropriate
Objectives
Increase brand awareness among target companies and key decision-makers
Create a memorable and unique brand experience that sets the company apart from competitors
Encourage engagement and user-generated content with physical installations at key industry events
Showcase the company’s creativity and innovative approach to marketing
Increase website traffic and social media following
Generate leads and potential business inquiries
Campaign assets & activations
Cart.com - brand campaign
Cart.com - brand campaign
Results
Increased brand recognition among target companies and key industries
Viral social media attention, specifically around event installation and nearby outdoor advertising
Spike in website traffic (25% increase) and social media followers (15% growth)
Increased inbound leads from target verticals (20%)
Boost in employee morale and pride in the company’s innovative approach
Memorable talking points for sales teams when approaching new prospects
Improved relationships with key industry players