SILO
SOFTWARE FOR THE PRODUCE SUPPLY CHAIN
Silo is an innovative tech company transforming the perishable food industry with cutting-edge supply chain software. Silo’s intuitive solutions are purpose-built to create a more efficient, connected, and sustainable food ecosystem. With a commitment to continuous product development, Silo is paving the way for an intelligent and optimized future in the global perishable supply chain.
Silo - brand refresh
Brand evolution project
Challenges
Maintaining trust through this evolution of the visual identity
Creating a cohesive design system that works across diverse product offerings and target verticals
Crafting guidelines flexible enough to accommodate future product expansions
Potential resistance to change from internal stakeholders
Maintaining the primary brand elements that make the brand recognizable
Objectives
Create a versatile and scalable visual system that works across all marketing materials
Refine and redefine Silo’s distinctive color palette that differentiates from competitors and elevates the brand
Define clear typography guidelines that enhance readability across digital and print media
Develop guidelines for photography and imagery that showcase the produce industry in a modern, authentic light
Brand applications
Silo - growth strategy
Silo - growth strategy
Results
Increased brand equity through a more professional and cohesive visual presence
Clearer brand differentiation in a competitive marketplace
Improved brand perception among target audiences, leading to increased market share
Streamlined design processes, reducing time and resources needed for creating new materials
Updated photography and imagery guidelines that authentically represent the produce industry
