SILO
SOFTWARE FOR THE PRODUCE SUPPLY CHAIN
Silo is an innovative tech company transforming the perishable food industry with cutting-edge supply chain software. Silo’s intuitive solutions are purpose-built to create a more efficient, connected, and sustainable food ecosystem. With a commitment to continuous product development, Silo is paving the way for an intelligent and optimized future in the global perishable supply chain.
Silo - growth strategy
Campaign strategy & activation
Challenges
Net-new marketing motion
Change-resistant target market with traditional business practices
Shifts in product focus have led to inconsistent messaging historically
Objectives
Drive brand awareness and credibility
Communicate product value
Captivate new prospects and re-engage cold prospects
Silo - growth strategy
Campaign investments by product category
Silo - growth strategy
Campaign activation strategy
Campaign assets & activations
Silo - growth strategy
Silo - growth strategy
Results
Increased brand visibility and recognition within the produce supply chain industry
Record quarter for revenue generation
Improved perception of Silo as the modern, innovative solution in the target market
Higher engagement rates across digital marketing channels (social media, email, website)
Growth in qualified leads and demo requests from target market segments
Increased conversion rates from prospect to customer
More consistent messaging across all marketing touch points